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CEG Latest Newsletter

Original Post: http://createsend.com/t/j-8370C9DCD40E5234

CELEBRITY INFLUENCERS

CEG LEADS THE PACK IN SOCIAL MEDIA INFLUENCERS

CEG’s celebrity social media influencers are the powerhouses behind the most influential branding initiatives.

With big names such as the Bachelorette’s JoJo Fletcher, fashion icon and Are You The One cast member Hannah Rathbun, and film superstar Alexa PenaVega. CEG’s influencers have been showing up in campaigns for brands such as HelloFresh, Pepsi, FabFitFun, Vera Bradley, MVMT Watches, McDonald’s and Netflix.

Digital branding has become the newest and most effective source of advertising compared to traditional outlets such as TV, magazines, billboards and radio.

According to Forbes, digital ad spending has surpassed traditional TV advertising for the first time in history. Advertisers will spend $72.09 billion on US digital advertising. “‘Digital advertising is not only pulling dollars from traditional media, but it’s also creating new opportunities at the local and national level,’ eMarketer forecasting analyst Martin Utreras wrote in the report.”

 

CORINNE OLYMPIOS: Princess of Reality TV

Corinne Olympios is best knows as the girl you love to hate from Nick Viall’s season 21 of The Bachelor. Taking the comfortable lifestyle to the next level, Corinne embraces the luxury to take naps during rose ceremonies, and spend hometown dates shopping with her potential beau.

Since the show ended, Corinne has been traveling North America doing personal appearances, hosting gigs and meeting adoring fans around the world. Her social media ranks are climbing daily as she posts pseudo-PSAs for International Napping Day with E! News, launched her own #TeamCorn clothing line, and posted commercial-style Instagram videos for brands.

She has a year full of surprises ahead and is not going anywhere anytime soon.

BREAKING BAD REUNION: RJ Mitte & Giancarlo Esposito

RJ Mitte and Giancarlo Esposito, best known for their roles as Walter White, Jr. and Gustavo Fring on AMC’s Emmy and Golden Globe award-winning series “Breaking Bad,” have been busy nonstop since the hit show ended.  Between filming new movies, speaking at prestigious events and appearing at select conventions around the World, you never know where you might run into them.

Since RJ appeared on Breaking Bad, he has spent his limited free time focusing on advocating and fighting for overcoming adversity & equality in the workplace for individuals with disabilities.  He has been asked numerous times by the United Nations to travel internationally as a representative for the United States on this matter, and has spoken at some of the most prestigious universities and corporations in the world. He recently went to Washington D.C. and met with US Senators and Congressmen to explain his work with his foundation and the efforts he is setting forth.  RJ also made a surprise appearance recently at Hunter Holmes McGuire Veterans Hospital in Richmond, Virginia to meet some amazing Veterans, say thanks and learn about their daily struggles.

Giancarlo has been all of the world working on new projects, and will soon be back in the spotlight on season 3 of AMC’s “Better Call Saul.”  He will reprise his role as Gus Fring.

MUSIC

AARON CARTER: Løvë gets millions of streams

Aaron Carter has been busy for the past year recording and releasing his EP, Løvë. With the release of his single “Fools Gold” late last year, he garnered interest in the media and sparked former fan’s interest with a totally different sound from his old pop albums.

Since then, he has released the single, “Sooner or Later,” which caught fire online. It currently has over 41.4 million plays on Spotify, and has been added to hundreds of radio stations across the US with over 700 spins last week. It broke the top 40 on the US Billboard chart.

Aaron has been touring around the country performing at gay prides, nightclubs and infamous venues.

LOGAN HENDERSON: Wakes up fans with “Sleepwalker”

Since Big Time Rush’s indefinite hiatus, Logan Henderson has been holding out on releasing his new music, and his fans are relieved they can finally hear what he’s been working on.

He recently released “Sleepwalker” the first video single from his upcoming EP. It reintroduced him to the world as a solo artist with a sound of his own. The video currently has over 580K views and over 270K on Spotify.

Diehard BTR fans and the new generation of Logan Henderson fans are rejoicing to see what comes next.

TELEVISION

SOUTHERN CHARM SEASON 4: Premiere pulls in big numbers

Season 4 of Bravo’s Southern Charm premiered on Monday, April 3rd at 9:00 PM. It pulled in 1.5 million viewers despite being up against Dancing With the Stars and the NCAA tournament.

The cast has returned to right where they left off last season, but relationships have shifted since fans last saw the group. They have even introduced some new permanent cast members such as Craig’s girlfriend, Naomie Olindo, Danni Baird and Austen Kroll.

CHRISLEY KNOWS BEST: Ratings are skyrocketing

The Chrisley clan has graced USA network once again and the ratings have not faltered.

The show had it’s best week yet, hitting over 2 million viewers last week against a competitive Tuesday night program schedule.

HOLLYWOOD DARLINGS: 90’s nostalgia is in full swing

 

The 90’s craze has made its way back to TV with the upcoming premiere of Pop TV’s Hollywood Darlings. The show stars Beverley Mitchell from 7th Heaven, Jodie Sweetin from Full House and Christine Lakin from Step by Step, with plenty of surprise guests that will give you all of the ~feels~.

The trio became close friends off-screen and the show dives deep into the fascination behind the 90’s pop culture celebrity scene and how to get past that as adults. It borders the line as an unscripted reality show and a scripted comedy.

DANCING WITH THE STARS: Season 24

 

ABC’s Dancing With The Stars is back for season 24 of the mirror ball championship.

Stars such as Olympic gold medalist Simone Biles, Erika Jayne from the Real Housewives franchise, NFL running back Rashad Jennings and most recent Bachelor Nick Viall are participating in this year’s competition. Joining them are the professionals like Sasha Farber, Sharna Burgess, Emma Later, and Lindsay Arnold.

Airing during the last week in March, two teams have already been eliminated, but who will be the last one dancing?